In the 1997 Men in Black movie the two main characters Agent K and Agent J are always wearing a tux and Ray Ban sunglasses. The producers and the Ray Ban sunglasses company made a deal to place their product in the movie. Ray Ban would like to advertise and sell the sunglasses to people in the world. While protecting the earth from the scum of the universe they always look good with their Ray Ban sunglasses, which has an impact on the decisions of the viewers to go buy Ray Ban's.
In my opinion, the Ray Ban sunglasses advertisement in a way did reach their target. They made the sunglasses look good on the men in black and when people see that, they want to be more like the special agents. In almost every scene in the movie the agents wore the Ray Bans. People watching the movie will always see the sunglasses, it will stay in their mind for a long time, and as an end result they will sell many sunglasses. The movie was a great hit, the Ray Ban company was able to continue with their advertisements in the sequel, with this they are able to get more audience to buy the product.
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| Morgan and Kaitlyn |
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